Updated June 28, 2026

We poll the models every week.

Who would the AIs actually buy from? We ask the major LLMs realistic buying-intent questions — "find a payroll tool for 40 contractors" — and publish who they recommend, per category, per model, with confidence intervals. The public Share of Answer index.

💰

Accounting software

→
#1 Xero
21% first pick · consensus 20 · HHI 19
polled 288× across 3 models
🎯

Applicant Tracking System (ATS)

→
#1 Greenhouse
27% first pick · consensus 50 · HHI 22.3
polled 288× across 3 models
🏦

Business Banking & Neobanks

→
#1 Mercury
43% first pick · consensus 50 · HHI 48.5
polled 288× across 3 models
🛡️

Business Insurance

→
#1 Hiscox
20% first pick · consensus 100 · HHI 27.7
polled 288× across 3 models
📊

Business Intelligence & Analytics

→
#1 Power BI
20% first pick · consensus 50 · HHI 23.1
polled 288× across 3 models
🤝

CRM for small teams

→
#1 Hubspot
38% first pick · consensus 100 · HHI 38.1
polled 288× across 3 models
🎧

Customer support software

→
#1 Zendesk
33% first pick · consensus 50 · HHI 29.5
polled 288× across 3 models
🔐

Cyber Insurance

→
#1 Coalition
26% first pick · consensus 20 · HHI 28.9
polled 288× across 3 models
🏗️

Cloud Data Warehouse

→
#1 Snowflake
35% first pick · consensus 100 · HHI 34.2
polled 288× across 3 models
✍️

E-Signature Software

→
#1 Docusign
46% first pick · consensus 50 · HHI 53.7
polled 288× across 3 models
🛒

Ecommerce platforms

→
#1 Shopify
50% first pick · consensus 50 · HHI 56.7
polled 288× across 3 models
✉️

Email marketing platforms

→
#1 Klaviyo
25% first pick · consensus 50 · HHI 22.7
polled 288× across 3 models
🔍

Error monitoring & APM

→
#1 Sentry
41% first pick · consensus 66.7 · HHI 48.7
polled 288× across 3 models
💳

Expense Management & Corporate Cards

→
#1 Ramp
23% first pick · consensus 20 · HHI 24.5
polled 288× across 3 models
👥

HR software (HRIS)

→
#1 Rippling
21% first pick · consensus 50 · HHI 20.5
polled 288× across 3 models
🤖

Marketing Automation

→
#1 Hubspot Marketing HUB
22% first pick · consensus 50 · HHI 21.7
polled 288× across 3 models
🔑

Password Managers (Business)

→
#1 Bitwarden
33% first pick · consensus 100 · HHI 38.9
polled 288× across 3 models
💵

Payroll software (SMB)

→
#1 Gusto
27% first pick · consensus 50 · HHI 27.5
polled 288× across 3 models
📋

Project management software

→
#1 Trello
15% first pick · consensus 50 · HHI 14.6
polled 288× across 3 models
🔭

Sales Intelligence & Prospecting

→
#1 Apollo
31% first pick · consensus 50 · HHI 29
polled 288× across 3 models
📅

Scheduling & Appointment Booking

→
#1 Calendly
36% first pick · consensus 100 · HHI 35.6
polled 288× across 3 models
📈

SEO Tools

→
#1 Semrush
27% first pick · consensus 50 · HHI 25
polled 288× across 3 models
📱

Social Media Management

→
#1 Buffer
18% first pick · consensus 50 · HHI 20.6
polled 288× across 3 models
🔄

Subscription Billing & Revenue Management

→
#1 Stripe Billing
39% first pick · consensus 50 · HHI 39.6
polled 288× across 3 models
💬

Team Collaboration & Messaging

→
#1 Slack
28% first pick · consensus 50 · HHI 26.6
polled 288× across 3 models
🗄️

Vector databases

→
#1 Pinecone
32% first pick · consensus 50 · HHI 29.9
polled 288× across 3 models
🔒

Consumer VPNs

→
#1 Mullvad
23% first pick · consensus 50 · HHI 23.2
polled 288× across 3 models
🌐

Web hosting

→
#1 Siteground
14% first pick · consensus 20 · HHI 12
polled 288× across 3 models
🖥️

Website Builders & CMS

→
#1 Webflow
19% first pick · consensus 50 · HHI 16.6
polled 288× across 3 models

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How it works

  1. Poll. Every model gets the same realistic buying questions, at the default settings real users see.
  2. Extract. A separate model reads each answer and records the first pick and full shortlist.
  3. Rank. We compute Share of Answer with Wilson 95% intervals — no human reordering, ever.

Read the full methodology →