Payroll software (SMB)
AI's #1 pick for Payroll software (SMB) Gusto
This week's Models Poll: Gusto is the #1 Payroll software (SMB) pick — first choice in 27% of AI recommendations (Jun 2026).
27% of first picks June 28, 2026
27.5
Concentration (HHI)
Top 3 capture 51% of first picks
50
Consensus score
partial agreement
21
Vendors named
across 3 models
Rankings by Share of Answer
↗ Share chartShare of Answer = how often a vendor is the model's single first pick, pooled across all models and questions. Whiskers show the Wilson 95% interval.
| # | vs last | Vendor | Share of Answer | Considered | Anthropic | OpenAI | |
|---|---|---|---|---|---|---|---|
| 1 | — | Gusto | | 51% | 42% | 41% | · |
| 2 | — | Rippling | | 40% | 8% | 28% | · |
| 3 | — | ADP | | 32% | 28% | 5% | · |
| 4 | — | Toast Payroll | | 7% | 3% | 9% | · |
| 5 | — | Deel | | 19% | · | 6% | · |
| 6 | new | Quickbooks Payroll | | 7% | 1% | 5% | · |
| 7 | new | Patriot Software | | 4% | 2% | 2% | · |
| 8 | new | Remote.com | | 5% | · | 2% | · |
| 9 | new | Paychex | | 10% | 1% | · | · |
| 10 | new | Homebase | | 1% | 1% | · | · |
| 11 | new | Square Payroll | | 6% | · | · | · |
| 12 | new | Bamboohr | | 5% | · | · | · |
| 13 | new | Paylocity | | 3% | · | · | · |
| 14 | new | Onpay | | 3% | · | · | · |
| 15 | new | Wave Payroll | | 2% | · | · | · |
| 16 | new | Justworks | | 1% | · | · | · |
| 17 | new | Deputy | | 1% | · | · | · |
| 18 | new | Trinet | | 1% | · | · | · |
| 19 | new | Papaya Global | | 1% | · | · | · |
| 20 | new | 7shifts Payroll | | 0% | · | · | · |
| 21 | new | Workday | | 0% | · | · | · |
Per-model cells = that model's Share of Answer for the vendor. Darker = picked more often. · = 0% (evaluated, never first-picked by that model).
Rankings over time
Top-5 Share of Answer across 5 weekly snapshots. Rows sorted by latest rank.
No-pick rate by model
How often each model refuses to name a specific vendor or gives no concrete recommendation.
Claude Haiku 4.5
0%
refused / no pick
Gemini 3.1 Flash-Lite
0%
refused / no pick
GPT-5.5
100%
refused / no pick