Marketing Automation
AI's #1 pick for Marketing Automation Hubspot Marketing HUB
This week's Models Poll: Hubspot Marketing HUB is the #1 Marketing Automation pick — first choice in 22% of AI recommendations (Jun 2026).
22% of first picks June 28, 2026
21.7
Concentration (HHI)
Top 3 capture 49% of first picks
50
Consensus score
partial agreement
21
Vendors named
across 3 models
Rankings by Share of Answer
↗ Share chartShare of Answer = how often a vendor is the model's single first pick, pooled across all models and questions. Whiskers show the Wilson 95% interval.
| # | vs last | Vendor | Share of Answer | Considered | Anthropic | OpenAI | |
|---|---|---|---|---|---|---|---|
| 1 | — | Hubspot Marketing HUB | | 52% | 32% | 34% | · |
| 2 | — | Klaviyo | | 19% | 25% | 22% | · |
| 3 | — | Marketo | | 28% | 19% | 16% | · |
| 4 | — | Mailchimp | | 17% | 19% | 3% | · |
| 5 | — | Pardot | | 23% | 1% | 8% | · |
| 6 | new | Activecampaign | | 21% | 1% | 8% | · |
| 7 | new | Braze | | 6% | · | 3% | · |
| 8 | new | Salesforce Marketing Cloud | | 7% | 2% | · | · |
| 9 | new | Brevo | | 6% | 1% | 1% | · |
| 10 | new | Mailerlite | | 4% | · | 2% | · |
| 11 | new | Omnisend | | 9% | · | · | · |
| 12 | new | Iterable | | 5% | · | · | · |
| 13 | new | Constant Contact | | 5% | · | · | · |
| 14 | new | Eloqua | | 3% | · | · | · |
| 15 | new | Drip | | 2% | · | · | · |
| 16 | new | Convertkit | | 2% | · | · | · |
| 17 | new | Dotdigital | | 1% | · | · | · |
| 18 | new | Attentive | | 0% | · | · | · |
| 19 | new | Shopify Email | | 0% | · | · | · |
| 20 | new | Segment | | 0% | · | · | · |
| 21 | new | Drift | | 0% | · | · | · |
Per-model cells = that model's Share of Answer for the vendor. Darker = picked more often. · = 0% (evaluated, never first-picked by that model).
Rankings over time
Top-5 Share of Answer across 4 weekly snapshots. Rows sorted by latest rank.
| Vendor | Jun 14 | Jun 16 | Jun 21 | Jun 28 | Trend |
|---|---|---|---|---|---|
| Hubspot Marketing HUB | 27% | 27% | 27% | 22% | -5% |
| Klaviyo | 19% | 19% | 20% | 16% | -4% |
| Marketo | 16% | 17% | 17% | 11% | -5% |
| Activecampaign | 9% | 6% | · | · | -3% |
| Pardot | 7% | · | 6% | 3% | -3% |
| Mailchimp | · | 7% | 7% | 7% | +1% |
No-pick rate by model
How often each model refuses to name a specific vendor or gives no concrete recommendation.
Claude Haiku 4.5
0%
refused / no pick
Gemini 3.1 Flash-Lite
0%
refused / no pick
GPT-5.5
100%
refused / no pick