Best Braze alternatives
Ranked by Share of Answer — how often each vendor is the AI's single first pick for Marketing Automation, pooled across GPT-5.5, Claude, and Gemini. Updated weekly (2026-06-28).
When buyers ask AI for the best marketing automation, Braze is the first pick 1% of the time — strongest with Google (3%). The alternative the models recommend most instead is Hubspot Marketing HUB at 22%. Here are the 12 alternatives ranked by what the models actually recommend.
Braze alternatives, ranked by AI
| # | Alternative | Share of Answer | Considered | Anthropic | OpenAI | |
|---|---|---|---|---|---|---|
| 1 | Hubspot Marketing HUB | | 52% | 32% | 34% | · |
| 2 | Klaviyo | | 19% | 25% | 22% | · |
| 3 | Marketo | | 28% | 19% | 16% | · |
| 4 | Mailchimp | | 17% | 19% | 3% | · |
| 5 | Pardot | | 23% | 1% | 8% | · |
| 6 | Activecampaign | | 21% | 1% | 8% | · |
| 7 | Salesforce Marketing Cloud | | 7% | 2% | · | · |
| 8 | Brevo | | 6% | 1% | 1% | · |
| 9 | Mailerlite | | 4% | · | 2% | · |
| 10 | Omnisend | | 9% | · | · | · |
| 11 | Iterable | | 5% | · | · | · |
| 12 | Constant Contact | | 5% | · | · | · |
Per-model cells = that model's Share of Answer for the vendor. · = never first-picked by that model. How this is measured →
See where Braze and every alternative rank head-to-head, with confidence intervals and weekly movement, on the full Marketing Automation leaderboard →