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Consumer VPNs

AI's #1 pick for Consumer VPNs Mullvad

This week's Models Poll: Mullvad is the #1 Consumer VPNs pick — first choice in 23% of AI recommendations (Jun 2026).

↗ Share chart
23% of first picks June 28, 2026
23.2
Concentration (HHI)
Top 3 capture 49% of first picks
50
Consensus score
partial agreement
12
Vendors named
across 3 models

Rankings by Share of Answer

↗ Share chart

Share of Answer = how often a vendor is the model's single first pick, pooled across all models and questions. Whiskers show the Wilson 95% interval.

# vs last Vendor Share of Answer Considered AnthropicGoogleOpenAI
1 — Mullvad
23%
34% 28% 42% ·
2 ↑1 Surfshark
13%
36% 21% 19% ·
3 ↓1 Nordvpn
13%
40% 18% 21% ·
4 — Expressvpn
11%
34% 21% 14% ·
5 new Proton VPN
4%
26% 13% · ·
6 ↓1 Astrill
2%
2% · 5% ·
7 new Ivpn
0%
21% · · ·
8 new Cyberghost
0%
9% · · ·
9 new Windscribe
0%
3% · · ·
10 new Private Internet Access
0%
2% · · ·
11 new Ipvanish
0%
1% · · ·
12 new Purevpn
0%
1% · · ·

Per-model cells = that model's Share of Answer for the vendor. Darker = picked more often. · = 0% (evaluated, never first-picked by that model).

Rankings over time

Top-5 Share of Answer across 5 weekly snapshots. Rows sorted by latest rank.

Vendor Jun 11 Jun 13 Jun 16 Jun 21 Jun 28 Trend
Mullvad 27% 36% 33% 34% 23% -4%
Surfshark 14% 24% 23% 21% 13% -1%
Nordvpn 8% 19% 17% 24% 13% +5%
Expressvpn 7% 9% 7% 7% 11% +5%
Proton VPN 3% · 9% · 4% +1%
Astrill · 7% · 7% · -1%

No-pick rate by model

How often each model refuses to name a specific vendor or gives no concrete recommendation.

Claude Haiku 4.5
0%
refused / no pick
Gemini 3.1 Flash-Lite
0%
refused / no pick
GPT-5.5
100%
refused / no pick
Snapshots: 2026-06-282026-06-212026-06-162026-06-142026-06-132026-06-11 · methodology
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